For the woman over 35
done outworking
her hormones.
Win 6 months of free 1:1 functional nutrition coaching — the work that rebuilds your metabolism before it ever asks you to restrict again.
Plus partial scholarships for a select group of runners-up, and a free No-BS 9 Fat Loss Checklist for every woman who applies.
“You’re not the problem.
The formula you’ve been running is.”
Iman Whyte · Built by Balance
01 · Who This Is For
You’ve done everything right.
And nothing is moving.
In perimenopause or menopause — or feeling like your body changed overnight at 38. The protocols that worked in your 20s have stopped delivering.
Keto, intermittent fasting, calorie counting, cleanses, more cardio. Every time, the same arc — some progress, then a plateau, then back where you started or worse.
Your labs are “normal” while your sleep is broken, your brain feels foggy, your 3pm crashes are nonstop, and the mid-section weight didn’t used to be there.
You don’t need another diet. You need someone to look at your hormones, your labs, your roadblocks — and rebuild the foundation your body needs before fat loss can actually happen.
02 · What You Could Win
Six months of 1:1 coaching —
fully covered.
The work that rebuilds your metabolic foundation before it asks you to cut a calorie. The same coaching that’s taken women out of survival mode and into actual fat loss when nothing else worked. Going to one woman this summer.
Grand Prize · 1 Winner
6 Months of 1:1 Functional Nutrition Coaching
- ✿The Results Accelerator Assessment to find your specific roadblocks — not generic advice, your two biggest needle-movers right now
- ✿Personalized No BS 9 implementation — the daily habits that rebuild metabolic foundation before we ever touch a deficit
- ✿Weekly private check-ins with biofeedback tracking — we watch energy, sleep, digestion, hunger, inflammation
- ✿Hormone-aligned macros + calorie coaching when your foundation is ready — calibrated to your hormonal reality, not a generic template
- ✿Direct DM access for the questions that come up between check-ins
- ✿Full access to the Built by Balance resource library and community
Every Applicant
The No-BS 9 Fat Loss Checklist
The 9 habits behind every transformation.
The exact nine-habit daily framework that every client receives in their first week. Printable. Actionable. The foundational system that makes everything else work.
Partial Scholarships
For a select group of applicants
03 · Why I’m Doing This
Foundation first.
Fat loss second.
For a long time the answer I gave women was the answer everyone was giving them. Eat less. Move more. Try harder. The whole industry was built on that script — and for a 24-year-old metabolism, it worked.
Then I started watching the same women come back at 38, 42, 45 — and the script was making it worse. Their cortisol was elevated. Their muscle mass was declining. Their hormones were shifting. The exact protocol that had worked five years earlier was driving fat storage in the body in front of me.
I had to question the thing I had been prescribing.
What I figured out, through the research and hundreds of women, is that the body in your late 30s and 40s does not run on the same operating system as the body in your 20s. The metabolic environment fat loss requires has to be rebuilt before fat loss can happen.
Foundation first. Always. That single sequence change is why the women on this method lose weight when nothing else has worked — and keep it off without obsessing over food. That is what I am giving one woman six months of this summer.
04 · How To Apply
Two minutes. Four questions.
That’s the whole application.
Applications close Sunday, June 21 at midnight Eastern.
Grand prize winner announced Monday, June 22.
Partial scholarship winners hear from me directly in the 24 hours after.
Every applicant gets the No-BS 9 Fat Loss Checklist the moment she submits.
05 · A Few Quick Questions
FAQ.
Do I have to live in a certain place? ▾
No. Coaching is 100% online — weekly check-ins, direct DM access, all of it. Open to women in the US and internationally.
How is the winner chosen? ▾
I personally read every single application. The grand prize goes to the woman whose answer to question four lands most clearly with what this program is built for. Partial scholarships go to a select group of strong runners-up. This isn’t a random drawing — it’s a selection.
What if I’m on a GLP-1 or hormone therapy? ▾
Apply anyway. I work with women on a wide range of meds and hormone supports — the work is built to coordinate with what is already in motion. We talk through specifics on the assessment call.
When does coaching start? ▾
The grand prize winner starts the week of June 23. Partial scholarship winners start the week after their fit call.
06 · The Application
Raise your hand.
That’s the whole ask.
Two minutes. Four questions. After Sunday, June 21 at midnight, this window closes — and the next time we do something like this, you won’t want to be the woman who almost applied.
Application
Tell me a little about yourself.
Every applicant gets the No-BS 9 Fat Loss Checklist the moment she submits. Win or lose.